Cheffame™ is an Italian startup built on the values of community and professionalism in the food and wine industry.
It was born in 2020 when, in the midst of a global pandemic, the need to interrupt the routine and share new experiences in the safety of one’s home met the crisis of the Italian cuisine.
studioBIG embraced this project and supported it through the design of a brand identity, complete with logos, patterns and app animations, and with the design of some of the application screens.
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Including a brand manual, created to tie all the graphic elements together.
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Supporting animated logos and playful patterns for the app and the website. We also created bespoke icons for the app.
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The final product is a booking system for culinary experiences. We focused on the smartphone app UX/UI design, starting from the brand guidelines.
Brand Guidelines manual
Smartphone APP UX/UI Design
After having established the colours of the brand and the style of the icons, we focused on animating the logo.
The animated logo appears on the landing page of the smartphone application and it is also used for commercial and marketing purposes, on mailing lists and social network posts.
Graphic Elements
Experience Page
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In the first page you have the Chef Profile, showcasing the possible experience locations and available menus.
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The Menu is showcased as if it were a restaurant menu, with the price and the maximum number of people for this specific experience. You can reserve the experience from that page.
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In the event where the chef does not provide an image for the menu, a pattern will appear at its place.
Booking System
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The user can now book the experience, selecting their preferred date, time and address. The chosen menu is displayed at the top of the page.
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The last page before the payment confirms all details for the reservation.