Identify and analyze competitors in the industry to determine their strengths, weaknesses, and design approaches.

Analyse and prioritise the features that a digital product should have, based on user needs, market demand and technical feasibility.

Map out the various steps and touchpoints a user goes through while interacting with a digital product to identify potential pain points and areas for improvement.

Design the overall user experience of a digital product by creating wireframes, prototypes, and conducting user testing to ensure usability and functionality.

Develop a visual concept for the user interface that aligns with the brand and the overall UX design strategy and create the actual visual interface elements, including colour schemes, typography, icons, and other visual elements.

Make necessary adjustments to the design based on user feedback, technical limitations, platform usage and market trends to ensure continuous improvement.

Regularly maintain and update the digital product to ensure it is up-to-date, secure, and functioning as intended.